Professional career history
Klaus Zyciora studied industrial design at the Braunschweig University of Art. After graduating in 1989, he began working for Volkswagen as an interior designer. His first project was collaborating on the interior of the Golf IV.
Following positions as Exterior Designer and Concept Designer, he became Head of Interior Design in 2000 and Head of Exterior Design in 2002.
In 2007, Klaus Zyciora became Head of Volkswagen Design and Executive Director with over 600 designers at the locations in Wolfsburg, Shanghai, Sao Paulo and Mexico City.
In April 2020, Klaus Zyciora became Head of Design for the entire Volkswagen Group.
Previous milestones in his career include the Golf VI, Golf VII and Golf VIII, the Touareg, Tiguan and T-Roc SUV series and the vehicles in the upcoming ID. Family.
Klaus Zyciora has established a design language at Volkswagen that is characterised by clarity, reduction and continuity. The vehicles have a high degree of product identity that has been continuously developed over many design generations. The design is intended to retain its relevance in the long term, regardless of particular trends.
The ID. Family
The ID. Family, with its smiling face without a radiator grille, is linked to the roots of Volkswagen's design identity, which was established with the Beetle and the T1.
The design concept is distinguished by seamless transitions and a sensual, flowing aesthetic. Light becomes a design element and a symbol for electric mobility.
With its independent design language, the electrical nature of the ID. Family is immediately recognisable.