The Polo – a car for everyone.
Since the very first generation, it has represented affordable mobility. No frills – but top quality, excellent handling, and practical innovations. A car for everyone. Accessible and likeable. A true Volkswagen through and through. And now, it's been around for 50 years. A perfect reason to give the Polo some well-deserved attention this year! Happy Birthday, Polo!
50 years of Polo
Anniversary brochure
Event "50 years of Polo"
Images of the generations
Press Releases
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50 years of the Volkswagen Polo: small on the outside, big on the inside and successful worldwide
“Small on the outside. Big on the inside.” This was the slogan used by Volkswagen 50 years ago to advertise its latest product at the time, the Polo. When the small car came on the market in early May 1975, nobody expected that the extremely compact two-door vehicle would become a bestseller – nationally and internationally, over five decades, in six generations, with several prestigious awards, with more than 20 million units sold and as a pioneer in the compact car segment. -
Volkswagen at the Bremen Classic Motorshow: Celebrating 50 Years of the Polo
A versatile small car for everyone: the Polo has been delighting people for 50 years. With more than 20 million units sold worldwide, it is a true success model. To kick off the 2025 anniversary year, Volkswagen is presenting a duo from the first generation at the Bremen Classic Motorshow: a Polo L from 1975 and a hill climb Polo from 1977.
